About Pristino Labs

Pristino Labs is the first agentic data team. One senior expert leads a team of AI agents that build and operate your data stack end to end — faster, more accurate, and at a fraction of the cost of a traditional data team.

George Bezerra, PhD

Founder & CEO

I've spent 15 years building the data and AI infrastructure that enterprises run on. My PhD in Computer Science was followed by a postdoc at MIT CSAIL, where I researched extreme-scale database architectures.

I led a 60-person data organization as SVP of Data at The Knot Worldwide, where I oversaw the complete rebuild of the company's data platform. Before that, I was Sr. Director at TripAdvisor, managing analytics infrastructure serving billions of data points.

I co-founded InvestInData, an angel collective of 50+ senior data executives from companies like Netflix, Airbnb, and Uber. This network gives me a front-row seat to how the best data teams operate — and where they struggle.

I built Pristino Labs after watching the same problem repeat at every company I worked with: business logic scatters across tools, drifts from the original intent, and nobody owns the canonical definition. Data teams are stuck in reconciliation hell, dashboards don't agree, and stakeholders wait weeks for answers.

Hiring more analysts doesn't scale. The problem is architectural — and AI agents are the answer, if you give them a unified data model to operate on.